Apples and Bananas: A Rhetorical Analysis on Hungry For Change
Food is everywhere and a part of everyone’s daily lives. People eat every day, healthy or processed foods, this all depended on people’s knowledge of diets. The directors, James Colquhoun and Laurentine Ten Bosch, were originally nutritionist but turned to filmmaking, and became inspired to make Food Matters and Hungry for Change. The films gave off messages of you are what you eat, and breaking the mold from modern diets and industrialized foods.
Hungry for change uses this concept and takes it a step further. They had a goal to spread ideas of how diet and food industries have corrupted our food and bodies. They wanted for people to break free from these modern dietary habits, starting from Colquhoun’s dad, and to have a natural detoxifying diet that puts you at the roots of healthiness. They did so by the rhetorical usage of logos (logic); stats of unhealthiness, ethos (expertise); using experts’ thoughts and personal experiences, and pathos (emotion); making you feel disgusted to try and persuade towards a natural diet. Through the use of these the directors are trying to persuade people who currently are unhealthy or on a ‘bad diet’.
Ethos: Health and Nutrition Experts
Everyone that had said something in the documentary were either nutrition or health experts, have doctorates, had personal experiences, or were well-known establishments. No one would question what a person with a doctorate or master would talk about. The directors made it clear to everyone what the speakers’ merits were by showing who they were while they were talking at the beginning and mid-end of the film. When Doctor Mercola talked about how food industries put toxins in foods to make them more appealing. They gave his stats as being an osteopathic physician. People are most likely to believe him than a guy on the street saying to a person eating pizza that that pizza was engineered for you to eat. Also, when Doctor Northrup said that sugar is worse that cocaine; if there wasn’t a ‘doctor’ in front of her name viewers might have chuckled a little bit. The directors didn’t want you to forget their authority of nutrition so that why they showed their merits towards the end also.
Believability of how food can affect and change people was also achieved by using personal experience. Kris Carr, who was diagnosed with stage four cancer because of her unhealthy lifestyle and when Jon Gabriel says that the atkins diet didn’t worked for him, so he stayed fat until he started juicing. Reality is a real enforcer when trying to convince people to live healthier. Instead of just using facts, real experience makes it palpable. The stories were put there to make it like if Carr can change her situation around, getting rid of cancer and only eating fresh produce, then people will start to think that they will be able to do it to.
Logos: The Statistics of dieting and the food industry
One of James Colquhoun and Laurentine Ten Bosch’s reasons for making this was to shed some truth about what actually goes into your mouth. They did this by the use of logos, factual information. They often used facts for the base of their discussions.
There were moments in the documentary that when they would put up quotes on the screen that showed facts about dieting and food. One quote was “The average American consumes more than 150 pounds of sugar and sweeteners each year” (US Department of Agriculture) or “68% of US adults are overweight or obese” (Journal of the American Medical Association). These were meant to be eye openers to the public in saying that look at all these things people are eating and how most of it are made up of toxins and trans-fats.
The documentary used pictures and graphs to grab attention. Daniel Vitalis goes in on to talk about hunters and gatherers and modern society. That the hunters and gatherers diets had high protein and modern society has low protein and high calorie intake. His stats were turned into a visual representation and show how big of a gap there is. When there is a graph that shows how unhealthy people are, there will be more of a reaction and action. Some scenes in the film show processed foods like diet cola and how many calories there were in each item. They made these facts frightening so people would face the truth; speakers said that most people ignore the facts.
Pathos: emotions of people
In order for someone to change health wise peoples’ emotions and sub-conscious have to be in favor of it. A way the directors manipulated peoples’ emotions was with their control of pathos. They tried to get the audience to sway to their side of eating healthy by making them disgusted and sympathize for what people have gone through, and make them realize that this could be them if they don’t change.
A powerful emotion that gets people to get their life turned around is through disgust and fear. The way the people talked about processed food in the film would make anyone disgusted about themselves and the food they eat. As when Wolfe says propylene glycol, which is in blueberry muffins and baked products, are used to clean out peoples’ colons. Toxins like this one and high fructose corn syrup is what goes in everyday products and it enters the body which can cause problem such as diabetes and cancer. Also, when Dr. Northrup says when people buy a child cereal it’s like you’re injecting heroin into them. This would statement comparing sugar and drugs; it would get people to start thinking that sugar after all is a drug because a helpless child was involved. There was an underlying message of if people don’t eat detoxifying foods and keep putting toxins into the body—the body will never become healthy.
When Frank goes on talking about the overweight problems he had in his past he began to cry. He said he had depression and some thoughts of suicide. This was to put things in perspective for the people out there that had weight problem so they could relate to his problem and sympathize for him. This would gain those people that had weight problems trust in ways of how to get healthy, juicing.
Conclusion: Juicing is a Solution!
The documentary, Hungry for Change, enacted great detail into the toxic molecules that go into the body and what dangers come with it. James Colquhoun and Laurentine Ten Bosch definitely got their message across. They interviewed people with credibility in nutrition that talked about the hard truths of what the food industry has done to our foods and diet. Showing that all industries want is more money and obese people actually want and try to get healthy but food industries keep them away from their goal. Like most health films they are effective because of the horrifying facts they use (logos), showing that people actually get through unhealthiness (ethos), and relatable emotions that makes people think if they can do it I can do it too using their methods (pathos).